Keep St. Pete Fashionable Blog

  Are you ready to dress up a bit and have fun with us? We're celebrating 5 Years of dressing up amazing women with an incredible party on Saturday, August 12th from 6 PM to 9 PM.  If you can't make it to the party, we'll have the store open starting at 10A and we'd love to see you!  During the party we've planned an evening filled with giveaways, in-store discounts, live DJ, wine tastings, and even a photo booth to capture all the fashion! 5 Year Anniversary Party Saturday Aug 12, 6P-9P z•aa dress up studio & 6th St. sidewalk ...

We've just added some new seasonal sale items, you can take an extra 20% off through 7/28/23 with code SaleOnSale23 both online and in store!  Here are some of the staff's favorite finds: Highlighted Shoes on Sale:Giraffe Print Tie Sandal $96.00 (plus an extra 20% off*) These sandals are so fun and go with more than you probably think.  The juxtaposition of the animal print and the pops of color with the bronze metallic touches all work together.   Highlighted Sale Items in XS-S Black Poplin Top with Ruched Detail $64.60 (plus an extra 20% off*)  Who couldn't use a new statement...

Have you ever wondered what jewelry you can wear in the pool? Our Uli jewelry collection is completely waterproof! The best part is you can wear these gorgeous pieces in and out of the pool. Soft, light and comfortable, these necklaces take shape to your body. Made of cotton & high-tech gel from Amsterdam, they are fun to layer and elevate any look, you'll love your Uli!   Just in, our newest collection of Uli's is just as unique as it is functional. We love the mixed jewels and attention to detail in this long stone necklace. Wear this alone,...

We love a good set. So easy and functional, not to mention stylish. We have stocked up on some new pieces. The star of the show is our newest summer set, the mojito.... The mojito set comes in black and rust. The cutout detailing within the pants are what makes this set so unique and beautiful. This set can be worn by the pool or dressed up for a special occasion. The options are endless with this one of a kind piece!  Sporty, but make it fashion. That is our motto for our active wear! We love how this sporty...

Sunrise Sale 2023 Returns!  The local St. Pete retail community is getting together again to participate in the Sunrise Sale!  Here at z•aa we'll have 20% off apparel and shoes which also includes sale items.  With all of the sale on sale discounts you'll see some items up to 70% off!   We'll be changing up the store to make it easier to find your fashionable pieces by size.  All of our styles are in a limited run so if there's something you have to have, you might want to come and grab it before the sale!  Details and map of participating vendors...

We've rounded up some Fourth of July outfit ideas for you in red, white and blue! Whether you plan on spending the day on the water, getting dressed up or something in between, shop our favorite looks:  RED A classic color nonetheless! We love the red and white floral two piece set. Sold separately, you can wear this piece as is, or mix in match with items you already have in your closet! The one shoulder top could also go great with jean shorts, a maxi skirt or high waisted trousers in another color! The matching floral pants could pair...