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Keep St. Pete Fashionable Blog

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    Celebrating 4 Years of Fashion and Friends

    Celebrating 4 Years of Fashion and Friends
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    Join us Saturday Aug 6th for our 4 Year Anniversary party!  The studio opens at 10AM, festivities will go from 6p-9p.  We'll have bites, bubbles and a fun night of...

    Sunrise Sale '22 this Thursday!

    Sunrise Sale '22 this Thursday!
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    Ready to rise and style?  The Downtown St. Pete Sunrise Sale returns Thursday July 21st!  If you've never been before, several local retailers throughout Downtown St. Pete and the surrounding...

    Sets: The New Closet MVP

    Sets:  The New Closet MVP
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    We love to bring fun and unique sets to the studio.  Whether it's something fun and flirty for the weekend, or a statement look for work,  they're such practical pieces. ...

    New Tops With Fun and Flair

    New Tops With Fun and Flair
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    We love to find pieces that have a little something extra to them.  We always gravitate to things like bold prints, statement sillhouettes, some elevated details, or luxe materials.  We've...

    Summer Jumpsuits

    Summer Jumpsuits
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    We're big fans of summer jumpsuits.  Even though you're technically wearing pants, they are usually made of light materials, with open silouhettes up top, and flowing cuts to keep you...

    Summer '22 Shoe Showcase!

    Summer '22 Shoe Showcase!
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    The first few styles of our Summer shoe collection are in.  We have a mix of sandals, chunky heels meant to work with multiple warm weather outfits. We love flip...

    z.aa dress up studio - statement outfits spotted out

    z.aa dress up studio - statement outfits spotted out
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    We're highlighting some amazing women showing off their looks from z.aa this year!  Thanks to everyone who always tags us and likes our customers' posts!  Some links and photos to...

    The year of green - foreground color of '22

    The year of green - foreground color of '22
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    There will probably be memes in the future zeitgeist saying "show me you were stylish in '22 without showing me"  And most of those pics will involved shades of green. ...

    Playing with Volume

    Playing with Volume
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    The trend of incorporating volume into pieces continues to be a staple in designing this year.  You're still seeing ruffle sleeves, dramatic shoulders, and dresses/skirts that flare out.  We've got...

    Blues + Greens: Shades of the Season

    Blues + Greens:  Shades of the Season
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    Two of the biggest trends we're seeing everywhere this year season:  blue denim/chambray tones and green.  What's great is we all have existing pieces in our closet that can work with...

    5 Quick Ways to Change up Your Look this Season

    5 Quick Ways to Change up Your Look this Season
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    It's a new year, new season, and if you're looking to showcase a new you... we can totally help!  Here are 5 quick and easy ways to change up your...

    New Shoe Arrivals + Spring Pairings

    New Shoe Arrivals + Spring Pairings
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    Pink Floral Wingtip - $198 For all of our oxford shoe fans, we just released a new wingtip style for spring that's available with 3 different color palettes: pink, ivory and...

    Valentine's Day Inspiration

    Valentine's Day Inspiration
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    With Valentine's Day around the corner we're featuring some of our favorite pieces in red/pink tones and fun accessories with hearts.  Whether you're looking for a gift or putting together...

    Featured Article in Voyage Tampa

    Featured Article in Voyage Tampa
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    Voyage Tampa magazine did a little behind the scenes piece about  z•aa - read the entire article here!   

    Gift Ideas - Under $50

    Gift Ideas - Under $50
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    If you're looking for small gift ideas this season we have a variety of fun items and accessories under $50.  Check out some of our faves below: SHOP ALL GIFTS...

    First Styles From Our Shoe Collection

    First Styles From Our Shoe Collection
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    We're excited to share OUR new shoe collection this season. We have a variety of styles that fit the St. Pete lifestyle. They'll keep you stylish yet comfortable as you...

    Fashion and Wine Tasting! Holiday Sidewalk Social This Saturday

    Fashion and Wine Tasting!  Holiday Sidewalk Social This Saturday
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    Holiday Sidewalk SocialSat. Dec 11 10A-6P6th St. N - between Central and 1st Ave. N This Saturday, join us for another Sidewalk Social with our neighbors Twig and Book + Bottle. We've got...

    Feeling Sporty and Stunning - New Athluxury Pieces

    Feeling Sporty and Stunning - New Athluxury Pieces
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    What's more comfortable than heading out the door in the feel of your favorite leggings with the top that fits and feels perfect?  But sometimes you don't want to look...

    2021 Lookbook

    2021 Lookbook
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    Our annual tradition of celebrating our customers in style returned this year with our 2021 Lookbook.  We spent an amazing day playing dress up with 15 local women, here are...

    Tampa Bay Metro's Top 10 Fall Fashion Trends of 2021

    Tampa Bay Metro's Top 10 Fall Fashion Trends of 2021
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    We had so much fun working with Valerie Romas and Tampa Bay Metro to provide some of the pieces for their Fall Fashion article.  Check out the link below:  Top...

    Special One Day Event - The 2021 Sweater Soirée

    Special One Day Event - The 2021  Sweater Soirée
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    We're doing a special one day celebration of knits, sweaters and long sleeves at the studio this Tuesday Nov. 2nd from 12p - 7p.   The studio will be transformed to...

    Stories Behind the Style - Norma Bentley from the z•aa style team

    Stories Behind the Style - Norma Bentley from the z•aa style team
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      Meet Norma Bentley, one of the newest members of the z•aa style team and of one our best ambassadors! Norma - tell us a bit about how you got...

    Florida Fall Looks - Long Sleeves with Shorts or Skirts

    Florida Fall Looks - Long Sleeves with Shorts or Skirts
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    We're getting ready for our "Florida Fall" Season, which sometimes seems ridiculous to anyone who doesn't live here.  But you know it when you feel it.  That subtle change in...

    A Collection of New Black Pieces

    A Collection of New Black Pieces
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    In the spirit of Halloween, we wanted to highlight the dark and mysterious staple color in all of our closets.  For a variety of reasons, it usually looks good on...

    Our Trendy Travel Must Haves

    Our Trendy Travel Must Haves
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      If you love to travel, you know one of the challenges is figuring how to pack without bringing your entire wardrobe.  If you're like us, we always want to...

    Stories Behind the Style - Melody Mendoza-Auslander

    Stories Behind the Style - Melody Mendoza-Auslander
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      Meet one of our stylish local customers who is also a fellow fashion entrepreneur, Melody Mendoza-Auslander!  We love both her spirit and style and are excited to share her...

    Cute Tops Showing Skin - The Skin Silhouette Continues. Trends from New York Fashion Week

    Cute Tops Showing Skin - The Skin Silhouette Continues.   Trends from New York Fashion Week
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    The trend of showing skin continues both on the runway and with celebrity street style.  Some of our favorite fashion reads and photo spreads from NYFW. L'officiel - Best of...

    Stories Behind the Style - Lauren Krawczyk

    Stories Behind the Style - Lauren Krawczyk
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    As we're celebrating our 3 year anniversary, we love to find new ways to celebrate the women that have been such great ambassadors for us.  These stylish women are amazing...

    One of our favorite handmade accessories… TOVA

    One of our favorite handmade accessories… TOVA
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      We're pretty excited about this new line of jewelry we're carrying, please meet TOVA! Based out of Montreal and designed by Michelle Luterman Alfonso, TOVA’s products are all designed...

    z•aa 3 Year Anniversary Party - August 7th 6p-9p

    z•aa 3 Year Anniversary Party - August 7th 6p-9p
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      The studio is turning 3!  3 years of getting to know your style, watching you rock your outfits, and keeping St. Pete Fashionable.  We can't wait to celebrate with...

    Sunrise Sale 2021 - Downtown St. Petersburg July 15 starts at 6:43 AM

    Sunrise Sale 2021 -  Downtown St. Petersburg July 15 starts at 6:43 AM
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      It's coming back… the Sunrise Sale!  It's your early morning retail rise up on July 15, starting at 6:43am.  Dozens of your favorite boutiques and shops in and around...

    Our Favorite Resort Wear for '21 - Part 2: Rompers, Jumpsuits, Sets, and Shorts

    Our Favorite Resort Wear for '21 - Part 2: Rompers, Jumpsuits, Sets, and Shorts
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    Keeping your summer stylish plans, we wanted to highlight some of our favorite sets, rompers and jumpsuits for the season.   Feel free to reach out to us via chat...

    Our Favorite Resort Wear for '21 - Part 1: Coverups, Dresses, and Summer Pants

    Our Favorite Resort Wear for '21 - Part 1: Coverups, Dresses, and Summer Pants
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    Has there ever been a summer with more anticipation for travel?  Getting out of town sans masks, seeing more people, events, concerts… we're here for it!  Hopefully your summer plans...

    Best Shopping Guide for Downtown St. Pete - Women's Boutiques and More!

    Best Shopping Guide for Downtown St. Pete - Women's Boutiques and More!
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    Let's keep St. Pete fashionable!  Visitors are always asking us where else they can find fun and fashionable boutiques and shopping in the area.  Whether it’s for you or someone...

    The Official Sign Summer is Here - We All Love Putting Together White Outfits!

    The Official Sign Summer is Here - We All Love Putting Together White Outfits!
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    We don't pay too much attention to fashion rules.  Like avoiding certain colors for certain seasons, avoiding print clashes… we feel these rules need to be broken sometimes.  However, there's...

    2021 Pride Celebration in Downtown St. Petersburg!

    2021 Pride Celebration in Downtown St. Petersburg!
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    We're so excited to partner with 29 other businesses around the area for ‘Stride with Pride’ on Saturday June 26th from 1pm - 7pm.  All stores will be offering fun...

    The Power of Networking in Tampa Bay!

    The Power of Networking in Tampa Bay!
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    What a great time we had hosting Working Women of Tampa Bay for their monthly Coffee Connections last week!  With the previous year eliminating any type of regular networking, it was refreshing...

    Our Favorite Jumpsuits for 2021

    Our Favorite Jumpsuits for 2021
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    Everyone at the z•aa fashion fam are big fans of jumpsuits.  The versatility of this all-in-one outfit is a perfect change of pace for your wardrobe.  We've heard plenty of...

    Our Signature Accessory - New Uli Necklaces, Chokers, and Bracelets Are In!

    Our Signature Accessory - New Uli Necklaces, Chokers, and Bracelets Are In!
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    Is it art or is it fashion?  One of our most talked about pieces has been our Uli necklaces.  They are such a unique and statement accessory.  They're often the...

    Things to do in Downtown St. Petersburg in May - Spring Sidewalk Social

    Things to do in Downtown St. Petersburg in May - Spring Sidewalk Social
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      Spring Sidewalk Social Sat. May 8, 10AM - 6PM 6th Street North - between Central Ave and 1st Ave. NDowntown St. Petersburg, FL  If you're looking for something fun to...

    April giveaway - partnering with area boutiques in Downtown St. Petersburg!

    April giveaway - partnering with area boutiques in Downtown St. Petersburg!
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    This week we're teaming up with two of our favorite local boutiques in St. Pete, Ship Shop Hooray  and Mis Red Outfitters to give away something fabulous!⁠ One winner will receive a...

    New Sets for Your Spring and Summer Wardrobe update!

    New Sets for Your Spring and Summer Wardrobe update!
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    We've highlighted some of our favorite sets for Spring and Summer.  Whether you want to match or separate, these fashionable tops and bottoms would be great additions to the wardrobe....

    Find your stylish light layers

    Find your stylish light layers
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    The essential piece as the days get warmer and the pool drinks stronger.  Our new frayed tank comes in 3 colors - Pink, Navy and a Dark Grey Camo! They’re...

    We're hiring!

    We're hiring!
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    z•aa dress up studio is looking for a part time employee to join the team.  We're looking for someone to help out on-site with clients at the studio and some...

    Live Bossa Nova at the Downtown St. Pete Holiday Sidewalk Social

    Live Bossa Nova at the Downtown St. Pete Holiday Sidewalk Social
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    This Saturday, December 12, join us along with Twig, and Book and Bottle for our 1st Holiday Sidewalk Social from 10a to 6p. on the 6th Street North sidewalk between Central...

    Holiday Shop Hop - 12.6 from 11a-5p

    Holiday Shop Hop - 12.6 from 11a-5p
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    Shop small this weekend!  Sunday 12.6 from 11a-5p stroll through and swing by all of your favorite local shops in Downtown St. Pete.  Check out the Facebook event page to see all the fun giveaways!

     

    Celebrate with us this week!

    Celebrate with us this week!
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    This week, we're celebrating our 2 year anniversary and we want to thank you for being such a big part of our family these last two years.  Since we can't...

    2020 Florida Sales Tax Holiday returns this weekend!

    2020 Florida Sales Tax Holiday returns this weekend!
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    Here's all you need to know for the Sales Tax Holiday Aug 7-9: During this sales tax holiday period, Florida law directs that no sales tax or local option tax...

    Sunrise Sale Returns for 2020!

    Sunrise Sale Returns for 2020!
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    Come out this Thursday, July 16th in your comfiest morning outfit and take advantage of all the deals for the 2020 Sunrise Sale.  Many of your favorite downtown boutiques and...

    Spring & Summer Outfit Inspo!

    Spring & Summer Outfit Inspo!
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    ¡Hola a todas!  Here are some outfits we have available in-store and online. (1) That was my outfit yesterday and I ❤️it!  I paired it with sneakers, but you can...

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