April giveaway - partnering with area boutiques in Downtown St. Petersburg!

Posted on Apr 06, 2021

This week we're teaming up with two of our favorite local boutiques in St. Pete, Ship Shop Hooray and Mis Red Outfitters to give away something fabulous!⁠ One winner will receive a...

New Sets for Your Spring and Summer Wardrobe update!

Posted on Apr 05, 2021

We've highlighted some of our favorite sets for Spring and Summer. Whether you want to match or separate, these fashionable tops and bottoms would be great additions to the wardrobe....

Find your stylish light layers

Posted on Apr 02, 2021

The essential piece as the days get warmer and the pool drinks stronger. Our new frayed tank comes in 3 colors - Pink, Navy and a Dark Grey Camo! They’re...

We're hiring!

Posted on Mar 24, 2021

z•aa dress up studio is looking for a part time employee to join the team. We're looking for someone to help out on-site with clients at the studio and some...

Live Bossa Nova at the Downtown St. Pete Holiday Sidewalk Social

Posted on Dec 06, 2020

This Saturday, December 12, join us along with Twig, and Book and Bottle for our 1st Holiday Sidewalk Social from 10a to 6p. on the 6th Street North sidewalk between Central...

Holiday Shop Hop - 12.6 from 11a-5p

Posted on Dec 02, 2020

Shop small this weekend! Sunday 12.6 from 11a-5p stroll through and swing by all of your favorite local shops in Downtown St. Pete. Check out the Facebook event page to see all the fun giveaways!

Celebrate with us this week!

Posted on Aug 10, 2020

This week, we're celebrating our 2 year anniversary and we want to thank you for being such a big part of our family these last two years. Since we can't...

2020 Florida Sales Tax Holiday returns this weekend!

Posted on Aug 03, 2020

Here's all you need to know for the Sales Tax Holiday Aug 7-9: During this sales tax holiday period, Florida law directs that no sales tax or local option tax...

Sunrise Sale Returns for 2020!

Posted on Jul 14, 2020

Come out this Thursday, July 16th in your comfiest morning outfit and take advantage of all the deals for the 2020 Sunrise Sale. Many of your favorite downtown boutiques and...

Spring & Summer Outfit Inspo!

Posted on May 09, 2020

¡Hola a todas! Here are some outfits we have available in-store and online. (1) That was my outfit yesterday and I ❤️it! I paired it with sneakers, but you can...

We’re back and making adjustments to reinforce everyone’s safety! Come play with us! 1:1 appointments & personal styling consultations encouraged (in-store & virtually) - - book yours here! Only 3 customers...

We're Back Open!

Posted on May 06, 2020

We hope you and your families are together and well. These last several weeks have been hard for all of us. We are starting our journey back ourselves and our first step is opening...

What is your stay at home style?

Posted on Apr 21, 2020

It is so interesting to see how each one of us is unique in dealing with these crazy times. We're all finding new things to wear, watch, learn, read, clean...