z•aa 3 Year Anniversary Party - August 7th 6p-9p
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The studio is turning 3! 3 years of getting to know your style, watching you rock your outfits, and keeping St. Pete Fashionable. We can't wait to celebrate with...
Sunrise Sale 2021 - Downtown St. Petersburg July 15 starts at 6:43 AM
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It's coming back… the Sunrise Sale! It's your early morning retail rise up on July 15, starting at 6:43am. Dozens of your favorite boutiques and shops in and around...
Our Favorite Resort Wear for '21 - Part 2: Rompers, Jumpsuits, Sets, and Shorts
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Keeping your summer stylish plans, we wanted to highlight some of our favorite sets, rompers and jumpsuits for the season. Feel free to reach out to us via chat...
Our Favorite Resort Wear for '21 - Part 1: Coverups, Dresses, and Summer Pants
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Has there ever been a summer with more anticipation for travel? Getting out of town sans masks, seeing more people, events, concerts… we're here for it! Hopefully your summer plans...
Best Shopping Guide for Downtown St. Pete - Women's Boutiques and More!
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Let's keep St. Pete fashionable! Visitors are always asking us where else they can find fun and fashionable boutiques and shopping in the area. Whether it’s for you or someone...
The Official Sign Summer is Here - We All Love Putting Together White Outfits!
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We don't pay too much attention to fashion rules. Like avoiding certain colors for certain seasons, avoiding print clashes… we feel these rules need to be broken sometimes. However, there's...
2021 Pride Celebration in Downtown St. Petersburg!
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We're so excited to partner with 29 other businesses around the area for ‘Stride with Pride’ on Saturday June 26th from 1pm - 7pm. All stores will be offering fun...
The Power of Networking in Tampa Bay!
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What a great time we had hosting Working Women of Tampa Bay for their monthly Coffee Connections last week! With the previous year eliminating any type of regular networking, it was refreshing...
Our Favorite Jumpsuits for 2021
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Everyone at the z•aa fashion fam are big fans of jumpsuits. The versatility of this all-in-one outfit is a perfect change of pace for your wardrobe. We've heard plenty of...
Our Signature Accessory - New Uli Necklaces, Chokers, and Bracelets Are In!
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Is it art or is it fashion? One of our most talked about pieces has been our Uli necklaces. They are such a unique and statement accessory. They're often the...
Things to do in Downtown St. Petersburg in May - Spring Sidewalk Social
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Spring Sidewalk Social Sat. May 8, 10AM - 6PM 6th Street North - between Central Ave and 1st Ave. NDowntown St. Petersburg, FL If you're looking for something fun to...
April giveaway - partnering with area boutiques in Downtown St. Petersburg!
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This week we're teaming up with two of our favorite local boutiques in St. Pete, Ship Shop Hooray and Mis Red Outfitters to give away something fabulous! One winner will receive a...
New Sets for Your Spring and Summer Wardrobe update!
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We've highlighted some of our favorite sets for Spring and Summer. Whether you want to match or separate, these fashionable tops and bottoms would be great additions to the wardrobe....
Find your stylish light layers
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The essential piece as the days get warmer and the pool drinks stronger. Our new frayed tank comes in 3 colors - Pink, Navy and a Dark Grey Camo! They’re...
We're hiring!
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z•aa dress up studio is looking for a part time employee to join the team. We're looking for someone to help out on-site with clients at the studio and some...
Live Bossa Nova at the Downtown St. Pete Holiday Sidewalk Social
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This Saturday, December 12, join us along with Twig, and Book and Bottle for our 1st Holiday Sidewalk Social from 10a to 6p. on the 6th Street North sidewalk between Central...
Holiday Shop Hop - 12.6 from 11a-5p
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Shop small this weekend! Sunday 12.6 from 11a-5p stroll through and swing by all of your favorite local shops in Downtown St. Pete. Check out the Facebook event page to see all the fun giveaways!
Celebrate with us this week!
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This week, we're celebrating our 2 year anniversary and we want to thank you for being such a big part of our family these last two years. Since we can't...
2020 Florida Sales Tax Holiday returns this weekend!
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Here's all you need to know for the Sales Tax Holiday Aug 7-9: During this sales tax holiday period, Florida law directs that no sales tax or local option tax...
Sunrise Sale Returns for 2020!
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Come out this Thursday, July 16th in your comfiest morning outfit and take advantage of all the deals for the 2020 Sunrise Sale. Many of your favorite downtown boutiques and...
Spring & Summer Outfit Inspo!
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¡Hola a todas! Here are some outfits we have available in-store and online. (1) That was my outfit yesterday and I ❤️it! I paired it with sneakers, but you can...
COVID-19 Prevention Plan
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We’re back and making adjustments to reinforce everyone’s safety! Come play with us! 1:1 appointments & personal styling consultations encouraged (in-store & virtually) - - book yours here! Only 3 customers...
We're Back Open!
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We hope you and your families are together and well. These last several weeks have been hard for all of us. We are starting our journey back ourselves and our first step is opening...
What is your stay at home style?
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It is so interesting to see how each one of us is unique in dealing with these crazy times. We're all finding new things to wear, watch, learn, read, clean...
Spring 2020 Inspiration - Accessorizing Floral Dresses
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One of our favorite new pieces and pairings
One of the best accessories for shopping, a glass of wine!
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We have new neighbors who just opened up, Book + Bottle!
Triple Rewards Points for 2020!
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Earn $75 in rewards for every $500 spent in 2020! To make sure you're signed up and see details click here.
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