About Us



To be unapolegetically you. Boldness that comes in all forms; it can be found in simple and complex statements.


What you wear is an expression of how you feel today, what’s been on your mind, and who you are at your core. Make your daily statement with our unique curation of sophisticated, dynamic, and edgy designs.

We are a women's clothing store that focuses on that sensation of getting dressed up, with a boutique stylist experience.  We enjoy sharing our  exploration and discovery of statement outfits, unique jewelry, stylish shoes and elevated essentials.  We'd love to meet you and get to know your fashion style, come shop, dress and explore your style at our retail location in Downtown St. Petersburg FL.


"I want you to find your authentic self and have the confidence to show it. Fearlessly push the envelope when you want to. Love how you look and feel when at work and play. Seamlessly transition between them without changing. That’s z•aa.”

z•aa founder, Liza Fleming

- Liza Fleming
Founder and Curator


Contact Form

Getting Here

Our Hours

Mon: (avail by appt)
Tue: 12pm - 5pm
Wed: 11am - 7pm
Thu: 11am - 7pm
Fri: 11am - 7pm
Sat: 10am - 6pm
Sun: 12pm - 5pm


To set up an appointment on Mondays or after hours:

Call/Text - 727.605.0450
Email - hola@zaastyle.com

Our Location

578 1st Ave North Saint Petersburg, FL 33701