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Fun Shopping Experience in Downtown St. Pete: Sunrise Sale 2025

☀️ The Sunrise Sale is Back in Downtown St. Pete! ☀️
Set your alarms— over 40 local shops and eateries will be opening their doors at 6:43 AM sharp on Thursday, July 17 with early-bird specials and all-day deals! Participating businesses will be spread throughout Downtown St. Pete and 4th Street .
🎉 At z•aa dress up studio we'll have with seasonal sale racks and some of our stylists’ favorite picks —perfect for a summer style refresh.
🌴 Sunrise Sale Exclusives:
New Apparel & Shoes – 25% Off
Sale Items – Extra 30% Off
💥 That means with our Sale-on-Sale savings, you could score pieces for up to 70% off
Heads-up: All purchases made in-store on 7/17 will be final sale —no returns or exchanges.
Come join the fun! We’ll be serving mimosas and styling looks all morning long. It’s one of our favorite days to connect with the community and celebrate local fashion.
Get the latest event updates from the all the other shops participating at the Downtown Business Association’s Facebook page .
We can’t wait to see you at sunrise! 💛