Keep St. Pete Fashionable Blog

  We're pretty excited about this new line of jewelry we're carrying, please meet TOVA! Based out of Montreal and designed by Michelle Luterman Alfonso, TOVA’s products are all designed by Michelle, inspired by travels and the people and world around her.  We love her aesthetic, there's this unique mix of bright colors, different metals, and always a creative infusion of different elements.  Everything from Swarovski crystals, semi precious stones, to hand painted enamel. You'll have to come into the studio to see how they look in person.  We have a wide variety of pieces, here's a sampling to give...

  The studio is turning 3!  3 years of getting to know your style, watching you rock your outfits, and keeping St. Pete Fashionable.  We can't wait to celebrate with you at our anniversary party.  Enjoy some eclectic roots music from Boho Sideshow, sip on bubbles, dress up and mingle!  We're going to preview some new fall pieces and giving away one of our signature Uli necklaces!  Location:  z.aa dress up studio 578 1st Ave. N. St. Pete FL 33701 Date: Sat Aug 7th.   Time: 6p-9p  We'll see you there!

  It's coming back… the Sunrise Sale!  It's your early morning retail rise up on July 15, starting at 6:43am.  Dozens of your favorite boutiques and shops in and around downtown are getting together with some of their biggest deals of the year.  Here at z•aa dress up studio, we're going to have 30% off all apparel and a seasonal sales rack with discounts up to 60% off.  We'll have treats and bubbles throughout the day!  Check in with the Downtown Business Association to see all the participating shops so you can plan your #shoplocal day and get ready for...

Keeping your summer stylish plans, we wanted to highlight some of our favorite sets, rompers and jumpsuits for the season.   Feel free to reach out to us via chat or social (FB: @zaadressupstudio IG:@zaadressupstudio) if you have any questions or need additional suggestions to help elevate your style.  Let’s have fun with it!  We’re happy to share ideas to get the most out of it and incorporate some other cool pieces you already have in your closet.    Striped Strapless Jumpsuit- $69 Sunlife Striped Strapless Jumpsuit - $69 Eyelet Short Overalls - $66 Gauze Overalls in Surf Blue - $68 Halter...

Has there ever been a summer with more anticipation for travel?  Getting out of town sans masks, seeing more people, events, concerts… we're here for it!  Hopefully your summer plans will include some need for resort wear.  Those precious times where your itinerary drifts between brunch, pools, boats, naps, beach, spa… repeat! Here are some of our favorite travel and resort wear dresses, coverups, and pants.  These are great to transition and dress up when the vacation is over. Let's enjoy all of our summer adventures in style! Transitional Dresses and Coverups Halter Maxi in White - $78 This maxi...

Let's keep St. Pete fashionable!  Visitors are always asking us where else they can find fun and fashionable boutiques and shopping in the area.  Whether it’s for you or someone visiting you, we organized a list of fun shops and areas to explore on the map here.  We've also got the stores listed out by neighborhood below. What's great about the area is you'll find all kinds of businesses mixed in with these boutiques.  We're surrounded by restaurants, breweries, coffee shops, gift shops, home decor shops, jewelers, desserts, bars, galleries, bookstores, and live music venues!  Thanks for supporting all of our...