Keep St. Pete Fashionable Blog

Has there ever been a summer with more anticipation for travel?  Getting out of town sans masks, seeing more people, events, concerts… we're here for it!  Hopefully your summer plans will include some need for resort wear.  Those precious times where your itinerary drifts between brunch, pools, boats, naps, beach, spa… repeat! Here are some of our favorite travel and resort wear dresses, coverups, and pants.  These are great to transition and dress up when the vacation is over. Let's enjoy all of our summer adventures in style! Transitional Dresses and Coverups Halter Maxi in White - $78 This maxi...

Let's keep St. Pete fashionable!  Visitors are always asking us where else they can find fun and fashionable boutiques and shopping in the area.  Whether it’s for you or someone visiting you, we organized a list of fun shops and areas to explore on the map here.  We've also got the stores listed out by neighborhood below. What's great about the area is you'll find all kinds of businesses mixed in with these boutiques.  We're surrounded by restaurants, breweries, coffee shops, gift shops, home decor shops, jewelers, desserts, bars, galleries, bookstores, and live music venues!  Thanks for supporting all of our...

We don't pay too much attention to fashion rules.  Like avoiding certain colors for certain seasons, avoiding print clashes… we feel these rules need to be broken sometimes.  However, there's something timeless about wearing white in the Summer that just makes you feel like you're bound for great things.  A vacation, a great party, a fashionable stroll around town while the sun starts to set.  Once you've got your base tan ready, pedicure on point, here are some of our favorite Summer white pieces: Eyelet Short Overalls in White - $66A fun romper look, with unique delicate ties in the front,...

We're so excited to partner with 29 other businesses around the area for ‘Stride with Pride’ on Saturday June 26th from 1pm - 7pm.  All stores will be offering fun deals & raising money for METRO Inclusive Health & ACT (Arts Conservatory for Teens).  Most of the participating businesses will be between the 500 and 1100 blocks along the Central Ave corridor. For a map of all the participating businesses and locations of the Pride Performance/activities click here.    

What a great time we had hosting Working Women of Tampa Bay for their monthly Coffee Connections last week!  With the previous year eliminating any type of regular networking, it was refreshing to connect and feel the energy of exchanging ideas and info in person.  It is such an amazing group of women; it's so interesting to hear about everyone's personal and professional passions.   Hosting networking events feels natural for us.  Our early inspirations for z•aa came from our need for statement professional outfits that still feel fun to wear out for play.  If you know anyone who would like to use...

Everyone at the z•aa fashion fam are big fans of jumpsuits.  The versatility of this all-in-one outfit is a perfect change of pace for your wardrobe.  We've heard plenty of clients say "I can't wear jumpsuits, they don't look good on me."  This statement is partially true, you can't wear all jumpsuits.  There's no question, fit is a bigger factor for jumpsuits vs. dresses.  We would contend that you just haven't found the right jumpsuit, yet.  We've curated jumpsuits from multiple designers which helped us make some of our clients into fans. (For our fellow fashion nerds here's a cool deep...