Keep St. Pete Fashionable Blog

Holiday Sidewalk SocialSat. Dec 11 10A-6P6th St. N - between Central and 1st Ave. N This Saturday, join us for another Sidewalk Social with our neighbors Twig and Book + Bottle. We've got giveaways, live music, wine tastings, local artists, and bubbles all day! We're also doing a food drive for Saving Our Seniors, you can drop off non-perishable food at the studio!We also have a bunch of fun new arrivals just in time for all your holiday festivities and gift needs!   While you're strolling around, here are some  links to ideas to help spend your Saturday in Downtown St. Pete: Enchant St. PetersburgSt....

What's more comfortable than heading out the door in the feel of your favorite leggings with the top that fits and feels perfect?  But sometimes you don't want to look like you've come from your Pilates class. To find that balance of comfy with the spirit of couture is so much fun.  When we find "athluxury" pieces that have a little something special, we love to share and bring to the studio. It's one of our favorite aesthetics to try and dress up.   When you want your casual look to feel a bit dressier, we usually look for pieces that have elevated...

We had so much fun working with Valerie Romas and Tampa Bay Metro to provide some of the pieces for their Fall Fashion article.  Check out the link below:  Top 10 Fall Fashion Trends - Tampa Bay Metro   Some of the behind the scenes pieces we supplied for the photo spread.  Ruffle Sequin Skirt in Black - $69Sequin Shorts in Gold and Silver- $79 Browse all Shorts and Skirts  Asymmetrical Cutout Dress - $105 Luciana Dress - $74 Explore all Dresses    Pink Stripe Trouser - $122Pink Stripe Shirt - $122 Explore all Sets  

Our annual tradition of celebrating our customers in style returned this year with our 2021 Lookbook.  We spent an amazing day playing dress up with 15 local women, here are the photos below.  Thanks to our partners photos 1-14 Venue: West EventsMakeup- MOD ArtistryPhotography - Johanny Becerra  Photo #15:  Venue - The Floridian Social ClubPhotography - Marcus Orania

We're doing a special one day celebration of knits, sweaters and long sleeves at the studio this Tuesday Nov. 2nd from 12p - 7p.   The studio will be transformed to showcase everything fashionable and cozy with items up to 20% off.  Explore all of our Sweaters and Sweatshirts here! Check out some of our favorite knits for this season below: Two Piece Knit Sweater Set with Bolero and Sleeveless Top - $96 Turtle Neck Cross Front Sweater in Mauve - $62 Floral Button Down Cardigan - $69 Camo Knit Sweater - $78 Mockneck Floral Sweater - $80

  Meet Norma Bentley, one of the newest members of the z•aa style team and of one our best ambassadors! Norma - tell us a bit about how you got to St. Pete?  After successful careers in both retail sales as well as corporate sales in the pharmaceutical industry in Puerto Rico, I met my husband and me and my 2 boys moved to the US in Florida. It was there; I realized my entrepreneurial passion and launched several independent businesses, from fashion to a successful consignment retail business. As I followed my creative desires, I went back to school...