Keep St. Pete Fashionable Blog

We don't pay too much attention to fashion rules.  Like avoiding certain colors for certain seasons, avoiding print clashes… we feel these rules need to be broken sometimes.  However, there's something timeless about wearing white in the Summer that just makes you feel like you're bound for great things.  A vacation, a great party, a fashionable stroll around town while the sun starts to set.  Once you've got your base tan ready, pedicure on point, here are some of our favorite Summer white pieces: Eyelet Short Overalls in White - $66A fun romper look, with unique delicate ties in the front,...

We're so excited to partner with 29 other businesses around the area for ‘Stride with Pride’ on Saturday June 26th from 1pm - 7pm.  All stores will be offering fun deals & raising money for METRO Inclusive Health & ACT (Arts Conservatory for Teens).  Most of the participating businesses will be between the 500 and 1100 blocks along the Central Ave corridor. For a map of all the participating businesses and locations of the Pride Performance/activities click here.    

What a great time we had hosting Working Women of Tampa Bay for their monthly Coffee Connections last week!  With the previous year eliminating any type of regular networking, it was refreshing to connect and feel the energy of exchanging ideas and info in person.  It is such an amazing group of women; it's so interesting to hear about everyone's personal and professional passions.   Hosting networking events feels natural for us.  Our early inspirations for z•aa came from our need for statement professional outfits that still feel fun to wear out for play.  If you know anyone who would like to use...

Everyone at the z•aa fashion fam are big fans of jumpsuits.  The versatility of this all-in-one outfit is a perfect change of pace for your wardrobe.  We've heard plenty of clients say "I can't wear jumpsuits, they don't look good on me."  This statement is partially true, you can't wear all jumpsuits.  There's no question, fit is a bigger factor for jumpsuits vs. dresses.  We would contend that you just haven't found the right jumpsuit, yet.  We've curated jumpsuits from multiple designers which helped us make some of our clients into fans. (For our fellow fashion nerds here's a cool deep...

Is it art or is it fashion?  One of our most talked about pieces has been our Uli necklaces.  They are such a unique and statement accessory.  They're often the centerpiece of compliments, inquisitive stares, and conversation starters.  Uli, who is the designer behind the pieces, blends her sophisticated aesthetic with unique textiles and screen printing technology.   New to the studio is the Uli bracelet that can also be worn as a choker.  You can see the model with the bracelet on below.   Uli Chains Re necklace: $250Uli Pearl Chains Bracelet: $98 The Necklaces also come in shorter lengths, here is...

  Spring Sidewalk Social Sat. May 8, 10AM - 6PM 6th Street North - between Central Ave and 1st Ave. NDowntown St. Petersburg, FL  If you're looking for something fun to do Mother's Day Weekend in Downtown St. Petersburg you chould check out the Spring Sidewalk Social with Book and Bottle, Twig, and z.aa dress up studio.  Along 6th Street North we'll have live music while you enjoy and explore.  For those of you who haven't visited Book and Bottle yet, it's an independent bookstore in with a great vibe.  There's a wine bar, pastries, fun gifts, and a variety of coffee...