Keep St. Pete Fashionable Blog

We had so much fun working with Valerie Romas and Tampa Bay Metro to provide some of the pieces for their Fall Fashion article.  Check out the link below:  Top 10 Fall Fashion Trends - Tampa Bay Metro   Some of the behind the scenes pieces we supplied for the photo spread.  Ruffle Sequin Skirt in Black - $69Sequin Shorts in Gold and Silver- $79 Browse all Shorts and Skirts  Asymmetrical Cutout Dress - $105 Luciana Dress - $74 Explore all Dresses    Pink Stripe Trouser - $122Pink Stripe Shirt - $122 Explore all Sets  

Our annual tradition of celebrating our customers in style returned this year with our 2021 Lookbook.  We spent an amazing day playing dress up with 15 local women, here are the photos below.  Thanks to our partners photos 1-14 Venue: West EventsMakeup- MOD ArtistryPhotography - Johanny Becerra  Photo #15:  Venue - The Floridian Social ClubPhotography - Marcus Orania

We're doing a special one day celebration of knits, sweaters and long sleeves at the studio this Tuesday Nov. 2nd from 12p - 7p.   The studio will be transformed to showcase everything fashionable and cozy with items up to 20% off.  Explore all of our Sweaters and Sweatshirts here! Check out some of our favorite knits for this season below: Two Piece Knit Sweater Set with Bolero and Sleeveless Top - $96 Turtle Neck Cross Front Sweater in Mauve - $62 Floral Button Down Cardigan - $69 Camo Knit Sweater - $78 Mockneck Floral Sweater - $80

  Meet Norma Bentley, one of the newest members of the z•aa style team and of one our best ambassadors! Norma - tell us a bit about how you got to St. Pete?  After successful careers in both retail sales as well as corporate sales in the pharmaceutical industry in Puerto Rico, I met my husband and me and my 2 boys moved to the US in Florida. It was there; I realized my entrepreneurial passion and launched several independent businesses, from fashion to a successful consignment retail business. As I followed my creative desires, I went back to school...

We're getting ready for our "Florida Fall" Season, which sometimes seems ridiculous to anyone who doesn't live here.  But you know it when you feel it.  That subtle change in humidity with cooler breezes at night.  At the same time...you can still grab a tan at the beach and the sun is still fierce during the day.  So we're always in between trying to look seasonal,  and not look like we just got out of spin class.  These are some of our favorite pieces to create Fall looks and still keep the weight light.   Check out Normal below, wearing one...

In the spirit of Halloween, we wanted to highlight the dark and mysterious staple color in all of our closets.  For a variety of reasons, it usually looks good on everyone.  It always pairs well with so many other pieces and accessories.     Strapless Pleated Jumpsuit - $92 Pairs Well With: Pointy stilettos, but you can really make a statement with any vibrant colorOur Favorite Way to Wear It: Chunky Grommet Belt for an edgy look, long dangling earrings or any statement necklace Sleeveless Turtleneck Top - $54 Pairs Well With: Shorts, denim, trousers, skirts, skorts… anything!  Our Favorite Way To...