Keep St. Pete Fashionable Blog

We're doing a special one day celebration of knits, sweaters and long sleeves at the studio this Tuesday Nov. 2nd from 12p - 7p.   The studio will be transformed to showcase everything fashionable and cozy with items up to 20% off.  Explore all of our Sweaters and Sweatshirts here! Check out some of our favorite knits for this season below: Two Piece Knit Sweater Set with Bolero and Sleeveless Top - $96 Turtle Neck Cross Front Sweater in Mauve - $62 Floral Button Down Cardigan - $69 Camo Knit Sweater - $78 Mockneck Floral Sweater - $80

  Meet Norma Bentley, one of the newest members of the z•aa style team and of one our best ambassadors! Norma - tell us a bit about how you got to St. Pete?  After successful careers in both retail sales as well as corporate sales in the pharmaceutical industry in Puerto Rico, I met my husband and me and my 2 boys moved to the US in Florida. It was there; I realized my entrepreneurial passion and launched several independent businesses, from fashion to a successful consignment retail business. As I followed my creative desires, I went back to school...

We're getting ready for our "Florida Fall" Season, which sometimes seems ridiculous to anyone who doesn't live here.  But you know it when you feel it.  That subtle change in humidity with cooler breezes at night.  At the same time...you can still grab a tan at the beach and the sun is still fierce during the day.  So we're always in between trying to look seasonal,  and not look like we just got out of spin class.  These are some of our favorite pieces to create Fall looks and still keep the weight light.   Check out Normal below, wearing one...

In the spirit of Halloween, we wanted to highlight the dark and mysterious staple color in all of our closets.  For a variety of reasons, it usually looks good on everyone.  It always pairs well with so many other pieces and accessories.     Strapless Pleated Jumpsuit - $92 Pairs Well With: Pointy stilettos, but you can really make a statement with any vibrant colorOur Favorite Way to Wear It: Chunky Grommet Belt for an edgy look, long dangling earrings or any statement necklace Sleeveless Turtleneck Top - $54 Pairs Well With: Shorts, denim, trousers, skirts, skorts… anything!  Our Favorite Way To...

  If you love to travel, you know one of the challenges is figuring how to pack without bringing your entire wardrobe.  If you're like us, we always want to have the best outfit for whatever adventures lie ahead.   There are always factors that stress us out on what to bring.  Between the weather, activities, number of "dress up" events, how do you even narrow down what shoes to bring?!?! Whoever invented the 50lb limit on luggage had to have been a man.  Really?!?! To get you motivated for your next vacation, we're highlighting some of our favorite pieces for...

  Meet one of our stylish local customers who is also a fellow fashion entrepreneur, Melody Mendoza-Auslander!  We love both her spirit and style and are excited to share her story and her fashion brand.  Melody is the founder and owner of La Betri by Fili-Piña a start-up athleisure wear company based in St. Pete. She is an accomplished educator, businesswoman, athlete, and mother. Melody, tell us about your family and your journey to the St. Pete area? I have 3 wonderful children.  Alexis (26 years old) and Tyler (25 years old) are both residing in Austin.  Gabe (20 years...