Keep St. Pete Fashionable Blog

It's a new year, new season, and if you're looking to showcase a new you... we can totally help!  Here are 5 quick and easy ways to change up your look. New Shades Who Dis?  New sunglasses:  You probably have a "go-to" shape or color  that you always rock and works for your face shape.  This year, try on some bold new shapes or colors just to see if you can work something new into your rotation.  We carry a bunch of sunglasses here at the studio, one of our favorite brands is DIFF.  They like to elevate classic shapes...

Pink Floral Wingtip - $198 For all of our oxford shoe fans, we just released a new wingtip style for spring that's available with 3 different color palettes: pink, ivory and mint.    All 3 have floral and gold details with a wingtip construction made in Brazil.   Mint Floral Wingtip - $198 Floral Ivory Wingtip - $198 Ways to wear the oxford silhouette:   For those of you who may be hesitant to incorporate this type of shoe into your style, you can pair with multiple pieces.  They look great with skinny and wide leg jeans, slacks, shirt dresses.  Some of our favorite ways...

With Valentine's Day around the corner we're featuring some of our favorite pieces in red/pink tones and fun accessories with hearts.  Whether you're looking for a gift or putting together a festive outfit come by the studio in Dowtown St. Pete and we can help!   Shop our Valentine's Day Collection here and see some of our faves below: LOVE Floral Ruffle Sleeve Tee - $66 Hot Pink Heart Necklace - $68 Pink Nido Jumpsuit - $174 White Enamel Heart Earrings - $24 Snake Heart Shaped Clutch - $425

Voyage Tampa magazine did a little behind the scenes piece about  z•aa - read the entire article here!   

If you're looking for small gift ideas this season we have a variety of fun items and accessories under $50.  Check out some of our faves below: SHOP ALL GIFTS UNDER $50 Glass Water Bottles  BKR Tutu 500 ML Glass Water Bottle - $38 Inspired by warrior women crisscrossing the globe in the name of fashion, slinking around London in trusty pink ballet flats, wearing them until they look like dirty Band-Aids, a Rossini-centric soundtrack in a store where everyone speaks with French accents, hair pulled back fresh and clean off the face, a sheer blouse with elbow-length sleeves and...

We're excited to share OUR new shoe collection this season. We have a variety of styles that fit the St. Pete lifestyle. They'll keep you stylish yet comfortable as you explore and venture out. For this collection, we've got mules, booties, sandals, loafers, and sneakers. Everything has a bit of our feel... pops of colors, interesting textures, and prints. For us, animal print is basically a neutral!   The collection is designed with versatility in mind so you can dress up or down while being fashionable and comfortable at the same time.  A preview of what's in store and online...